Why should your content strategy include AI-generated blogs?

I've always heard people say, 'Content is King.' But now, with so much content everywhere, it's no wonder that AI has found its way into the world of creativity.

Having a blog created by AI isn't just something from a sci-fi movie anymore. From predicting trends to chatbots that talk like humans, AI-Generated content is changing how we connect with our customers online. This makes me wonder: Should AI-generated blogs be part of my content strategy?

The short answer: yes. Combining creativity with technology opens up so many possibilities. But with every new technology, there's a need to think carefully about how to use it and really understand the 'whats', 'whys', and 'hows'.

Human Content vs. AI Automation

When I think about AI blogging, there's something special about the human touch that AI can't deliver. That unique charm in a story about your cat keeps readers coming back for more. It feels personal, and that's why people love it.

Human-generated content is still valued for a couple of reasons:

• It's authentic storytelling based on personal experiences.
• It creates an emotional connection with the audience.
• It has a creative flair that AI hasn't quite mastered yet.
• Only humans can truly understand the impact of words on society.

But then, there's AI automation. Picture a tool where you put in a topic and get a draft back quickly. This draft may contain a lot of exciting subtitles and subtopics that you might think, but at least at a different speed.

Despite what some people believe, AI content creation has its benefits:

• It moves you from the "blank canvas syndrome" to something your brain can start working on immediately.
• It can quickly produce outlines.
• It's excellent at optimizing for SEO.
• AI keeps your brand voice consistent across all content.

AI has been a hot topic for a while, especially regarding authenticity. Some people see it as a replacement for human talent. I completely disagree with these statements. At the same time, AI can be a powerful helper, offering speed, consistency, and the ability to handle a lot of work. Looking at it this way, it's not about choosing between human or AI-generated content. It's about how we can combine both to create efficient and impactful content.

Understanding AI Blogging

AI blogging is like giving a robot a pen and telling it to start writing. But how does it work? First, let me briefly explain an AI-generated blog.

When you use a tool like Experior, for example, to produce blog articles, you need to provide some parameters for the AI to create your drafts, such as the overall subject, keywords, style of writing, and tone. Based on those parameters, the AI bot uses all the textual content it has been trained on to calculate the most likely words to complete the task.

Think of a very advanced and complex "auto-complete writer" tool, similar to the one you have on your mobile phone but more complex and robust.

But as you could have imagined, those "auto-complete tools" can't think or know about your subject. That's not how an AI text generation tool works. They calculate the probability of your prompt's next word and try to produce a reasonable text based on those probabilities. And that's not even close to how humans do things.

Here's how it works step by step:

• Content Briefing: You briefly describe what you want to write about.
• Keyword Specification: You tell the AI your preferred keywords.
• Quality Control: You set the tone and readability to match your brand.
• Content Creation: The AI makes a draft based on what you've told it.
• Review & Edit: You tweak, personalize, and finalize the content.

That's why you can't (or at least "shouldn't") just copy an AI-generated blog as is and publish it on your blog. This AI-generated article will need human revision. Remember, AI tools are helpers that make your life as a content creator easier. They are not replacements for human creativity.

But truthfully, AI tools are getting better and better over time. Sure, AI alone won't win a Pulitzer anytime soon, but it's getting impressively good.

Integrating AI Content Creation into Your Strategy

Using AI to create content doesn't mean letting a robot take over your blog and hoping for the best. It's more about teaming up with AI to enhance what you're already doing.

Adding AI-generated blogs to your content strategy is like adding a new team member without needing more office space. It's about using AI wisely and finding areas where it can help.

For instance, AI can handle the heavy lifting, leaving you more time for opinion pieces, heartfelt stories, and creative ideas.

Before diving in, check if the AI tool fits with your content strategy. Start by trying it out in parts of your content where AI can help, not take over.

• Assess Your Content Needs: Look at your current content and see where AI could fit in. Besides blogs, think about social media posts, email newsletters, and other content.
• Choose the Right AI Tool: Not all AI writing tools are identical. Pick one that can learn your brand's voice and produce good-quality content. Take some trial time to get to know and get comfortable with the software. Knowing what to look for and how to use it is the first step in getting the best AI-generated blog output – which sounds much more like you than a generic bot. Experior is an AI tool that has helped many content creators write over 1000 articles in the past weeks.
• Collaborate with AI for Creative Brainstorming: Allow AI to be your brainstorming buddy. Inject AI blogs into your ideation process to generate topics, headlines, and outlines that capture the topic. You may be surprised at how efficient it can be for analyzing trends and spotting content gaps that humans might miss.
• Run a Pilot: Start with a small test. Check the quality of AI-generated drafts and see the main pieces that most require your input. That'll help you adjust the AI's output before fully committing.
• Blend with Human Touch: AI can structure and draft content quickly, but the final touch should be yours. The most crucial step is to refine the AI-generated content. Human insight is still vital, even with AI's smart copying. In a nutshell, AI can bring your audience to the doorstep, but the human touch invites them in to stay and engage.
• Keep Content Fresh and Up-to-Date: One of the most significant advantages of AI in content creation is its ability to process and analyze data quickly. Use that to your advantage to maximize engagement by using AI to update and refresh older posts regularly. That'll help maintain relevance and serve readers who expect up-to-the-minute information.
• Monitor Performance: Monitor the performance of your AI-generated blogs, just as you would with posts written by people. Use this information to fine-tune your strategy.
• Test, Learn, and Evolve: Digital content is agile, and AI content tools facilitate this more than anything else. They allow you to quickly test different blog versions, analyze performance, and iterate faster than traditional methods. It's a dynamic learning loop, constantly refining to hit the sweet spot with your audience.

Final Thoughts

Every modern-day digital creator wonders whether to use AI. I created Experior as a partner for content creators, a shortcut for them to deliver more quickly. By no means was it my intention for people to use our content generation tools to flood the internet with unrevised AI-generated content. And we're always transparent with our customers about this.

AI is not here to replace human creativity but to augment it, ensuring we can tell our stories, share our knowledge, and connect with others in previously impossible ways. And there are many ways that AI can help free yourself from the "blank canvas syndrome". But you are the one holding the leash.

Let AI be your partner and guide to expedite tasks that would take longer to deliver. Ask for suggestions, ask it to paraphrase pieces of texts, rewrite stuff, and use its power at your side.

At the same time, be clear about your expectations. AI content generation tools are not experts on any subject. So AI-generated blogs require your validation. Use it often, but use it wisely.

Here at Experior, we have been working day and night to calibrate our large language models (LLMs) to generate great outlines and quality blog drafts on virtually any topic. You can start by providing a simple text description of your blog, or you can provide external sources, like YouTube videos or website links, so our AI can use this context in the creation of your draft.

You may try Experior free of charge, just click here.